PROPER CARE STARTS WITH ALL OF US.
Our animal welfare commitment starts with the recognition that chickens are sentient beings that depend on us for every aspect of their care. While chicks need food and water to survive, their well-being and ability to thrive also depends on quality nutrition, reliable shelter, companionship, avoidance of pain, and the ability to freely move about and explore — which further supports natural instincts and behaviors.
Most importantly, we recognize that animal welfare is everyone’s job, as we actively manage our program on an hourly, daily, weekly, monthly and yearly basis. We count on everyone, at every level, to serve as eyes, ears and advocates for our chickens.
ANIMAL CARE ADVISORY COMMITTEE
For the past two years, we've convened an Animal Care Advisory Committee made up of key internal stakeholders and external animal welfare experts. The goal of this group is to identify and implement best practices related to how our birds are raised and treated. Backed by the recommendations of the committee, we've released a newly updated Animal Welfare Program with additional training and metrics and are also transitioning to everyday feeding at all of our pullet houses, as well as single-stage setters in our hatcheries in the same timeframe.