In the world of dining, chicken is steadily taking over the menu. Why the jump in popularity? We know that chicken has long been America’s favorite protein, and its versatility and affordability have always played a large role in its success. In more recent times, we have all excitedly watched the race for the best chicken sandwich heat up - and with so many operators adding more chicken to the menu (and specifically more chicken sandwiches), this might play a role in the steady rise in popularity this year. According to the USDA, chicken consumption is up 540% this year - a truly shocking number with the rise of meatless options. Additionally, 48% of consumers say that they typically opt for a chicken-based meal option on takeout orders.
Any way you slice or dice it, you can’t go wrong with holiday menu selections to include chicken—the fan favorite fowl!
Popular restaurant chains are quickly taking note and adding chicken to their menus at rapid speed just in time for the holiday season. In the last few weeks we’ve seen Burger King bringing back it’s Italian chicken sandwich, Zaxby’s new Signature Chicken Sandwich, Churches Chicken’s expanded chicken sandwich line, California Pizza Kitchen bringing back it’s Santa Fe Chicken Pizza, Applebee’s adding new chicken wing flavors to their menu and Chipotle testing a new chicken menu item to be revealed by the end of the year!
And we haven’t even talked about breakfast! But we all know chicken’s not just for breakfast anymore since it seems like everyone is hopping on the chicken train for any daypart. Our question is: are you taking advantage of this versatile and valuable trend? Here are the most popular chicken items ordered by consumers, but it’s never too late to spread your wings with new offerings!
- Chicken Sandwich
- Chicken Tenders
- Chicken Wings
- Rotisserie Chicken
- Fried Chicken (Whole Pieces)