Oakwood, GA (August 2019) – After a successful market entry and a round of market tests Wayne Farms LLC is launching its new brand LADYBIRD™ Premium Chicken in select Northeast locations and planning wider distribution by the end of the year.
LADYBIRD™ Premium Chicken was developed for foodservice and cash and carry customers looking to capitalize on trending preferences in the consumer marketplace while sourcing a more tender chicken product. Humanely raised** on family farms, the all natural line of fresh products are made from smaller, all-female chickens providing more consistent sizing and portion control. LADYBIRD™ chicken is aged on the bone before processing, optimizing flavor, retention of moisture, and most of all yielding better texture and tenderness.
Originally developed for a single Northeast customer, LADYBIRD™ products quickly became a regional favorite, and customer requests for larger orders prompted the company’s decision to ramp up sales and production to meet anticipated demand. “We’re market-driven and our customers are experts in their marketplace so we partnered to create a product we knew would get quick market penetration. Success told us there was a niche in the larger marketplace for LADYBIRD™ chicken,” said Clint Rivers, President and CEO of Wayne Farms LLC.
Fresh product selections include: 99% fat free super-trimmed chicken breast fillets; boneless, skinless breast fillets with rib meat; clipped tenderloins; and whole and split wings. Distributors and retail customers interested in LADYBIRD™ products can visit waynefarms.com or contact a Wayne Farms sales representative. Customers looking for LADYBIRD™ products will find them in expanding markets in the Northeast, with West Coast and national market distribution on the near horizon.
*Minimally processed. No artificial ingredients.
**Meets Wayne Farms animal welfare standards for assuring the highest level of commitment and integrity to the wellbeing of our chickens by providing quality nutrition, reliable shelter, stress-free environmental conditions, and support of natural behaviors.